Strategic expansion: medium-sized brick company acquires former Creaton business field \u201cFacade\u201c<\/p>\n\n
Vatersdorf\/Weroth \u2013 The fa\u00e7ade tile manufacturer Tonality from Weroth (Rhineland-Palatinate) has a new owner: the Leipfinger-Bader brick factory from Vatersdorf (Bavaria) has acquired 100 percent of shares in the company, which acted as the business field \u201cFa\u00e7ade\u201d of Creaton in the market until late 2017. By purchasing the export heavyweight Tonality GmbH, the southern German family company Leipfinger-Bader is aiming at the strategic expansion of its business fields \u2013 and is simultaneously expanding its range of terracotta products for residential, business and industrial premises.<\/strong><\/p>\n\n In 1999, the Creaton AG launched a new era of terracotta fa\u00e7ade design with the introduction of its \u201cTONALITY\u201d product range. In 2004, the factory \u2013 located in the Westerwald community of Weroth \u2013 was specially expanded to become a \u201ccompetence centre for premium terracotta products\u201d and presented as the new business field \u201cFacade\u201d of the well-known roof tile manufacturer. Since then, production has been increasingly concentrated on high-quality tile solutions for mounted rear-ventilated fa\u00e7ades. In December 2017, Creaton sold this business field for strategic reasons to the newly founded \u201cTonality GmbH\u201d which was created by Siavash Djamali und Farrokh Sabokrouh. Now, in early March 2020, the Bavarian brick manufacturer Leipfinger-Bader acquired 100 percent of shares in Tonality GmbH.<\/p>\n\n The acquisition promises many market advantages and enables synergies for the construction industry: both companies are considered as premium suppliers in their respective market segments, with Tonality concentrating on manufacturing highly expressive, durable tile facades in a wide range of colours and shapes. The fa\u00e7ade tiles are manufactured using a sintering process in which only first-class clays are used. Besides its wide and individual range of facade tiles, the company also produces visual protection and sun protection elements made of terracottas. Another special feature included in the product portfolio are invisible mechanical fastening systems which also allow extraordinary design ideas such as curves to be realised and permit differing format heights to be mixed without any problems whatsoever. \u201cThis will enable us to offer our customers sustainable and design-oriented complete terracotta solutions for residential, business and industrial premises. The individually manufactured \u2013 and thus flexibly usable \u2013 tile fa\u00e7ades allow highly expressive buildings meeting the strictest possible requirements in terms of aesthetics, fire safety, durability and workability to be built,\u201d explains Leipfinger Bader`s CEO Thomas Bader.<\/p>\n\n Independence and security<\/strong><\/p>\n\n With its takeover of Tonality, Leipfinger-Bader is consistently pressing ahead with its dynamic corporate development. \u201cTile products from Tonality are mainly sold to other countries, giving us access to international markets. This allows us to better compensate for fluctuations in the German construction economy. At the same time, though, we are operating in a business field in which we can effectively contribute and expand our classical core competences of terracottas and masonry,\u201d Thomas Bader explained. In addition, he continued, the company considered product development in Weroth as a convincing proposition and expected highly innovative approaches to be developed there. In return, he explained, the takeover provided strategic security for Tonality and its staff. Against this background, all of the approx. 35 employees in Weroth were being taken over, he added. \u201cWe are full of appreciation and very grateful to Mr. Siavash Djamali and Mr. Farrokh Sabokrouh for being allowed to lead the traditional and long-standing fa\u00e7ade production at the Weroth site into the future. Our plan is to evolve and continue to produce sustainable, ecological tile fa\u00e7ades for great buildings in the future,\u201d says Thomas Bader.
\nFor about 150 years now, the Bavarian brick factory Leipfinger-Bader has been one of the leading family-managed manufacturers in Germany. The company maintains three factories in Vatersdorf, Puttenhausen (Lower Bavaria) and Sch\u00f6nlind (Upper Palatinate). With its total of approx. 200 employees, the company produces highly heat- and sound-absorbing backing bricks and special solutions made of fired clay. The company and its representatives have won countless awards in the course of the last few years<\/p>\n\n For about 150 years now, the Bavarian brick factory Leipfinger-Bader has been one of the leading family-managed manufacturers in Germany. The company maintains three factories in Vatersdorf, Puttenhausen (Lower Bavaria) and Sch\u00f6nlind (Upper Palatinate). With its total of approx. 200 employees, the company produces highly heat- and sound-absorbing backing bricks and special solutions made of fired clay. The company and its representatives have won countless awards in the course of the last few years.<\/p>\n","protected":false},"excerpt":{"rendered":" Strategic expansion: medium-sized brick company acquires former Creaton business field \u201cFacade\u201c Vatersdorf\/Weroth \u2013 The fa\u00e7ade tile manufacturer Tonality from Weroth (Rhineland-Palatinate) has a new owner: the Leipfinger-Bader brick factory from Vatersdorf (Bavaria) has acquired 100 percent of shares in the company, which acted as the business field \u201cFa\u00e7ade\u201d of Creaton in the market until late […]<\/p>\n","protected":false},"author":3,"featured_media":4138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","inline_featured_image":false,"seoaic_article_subtitles":[],"footnotes":""},"categories":[51,4],"tags":[],"class_list":["post-4686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/tonality.de\/en\/wp-json\/wp\/v2\/posts\/4686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tonality.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tonality.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tonality.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tonality.de\/en\/wp-json\/wp\/v2\/comments?post=4686"}],"version-history":[{"count":0,"href":"https:\/\/tonality.de\/en\/wp-json\/wp\/v2\/posts\/4686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tonality.de\/en\/wp-json\/wp\/v2\/media\/4138"}],"wp:attachment":[{"href":"https:\/\/tonality.de\/en\/wp-json\/wp\/v2\/media?parent=4686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tonality.de\/en\/wp-json\/wp\/v2\/categories?post=4686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tonality.de\/en\/wp-json\/wp\/v2\/tags?post=4686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}